The Netflix of wall-covering.
"...and we are going to need to wall mural that one over there."
Right now there is not a single company that comes to mind when you are considering a wall-covering or wallpaper for your home or office, however you know exactly what both of them are. There is an opportunity there to become the industry standard, the Netflix, the Amazon, the Google for this growing $XB industry.
This is not your grandmas flower patterns that has been impossible to remove and clean, etc.
Image quality keeps getting better and better and better.
The time is now to take a stab at the dominance of paint as the only option. There are a lot of rooms in the world, and even more walls, we don't need all of them, just some.
Self expression is everywhere, blame or thank social media for it. This desire to be (or perceived to be) original is exactly what the next generation is proclaiming to be. Look at what i did, this was my decision, that was my vacation pic, this si my favorite artist you never hear of, and so on and so on...